The 2023 peak season was a record-breaker, with online shoppers spending over $222 billion in November and December alone. Consumers are ready to buy, but are also becoming increasingly careful about where they spend their money. Ecommerce competition is fierce worldwide, and a few bad apples in the mix have made consumers cautious. In the U.S., 34% of consumers report that they’ve been the victims of fraud. A big part of boosting sales is making sure your website visitors feel confident in your brand.
In this guide, we’ll cover several topics that will help you position your business to boost sales during peak season and capture a good portion of that $222 billion in sales in the final months of the year.